HavePure NATURALLY YOURS, is an initiative supported by Uttarakhand Forest Resource Management Project (UFRMP). It is a forest-linked livelihood Project, backed by Government of Japan through Japan International Cooperation Agency (JICA). The Project is implemented in 850 forest villages (colloquially called Van Panchayats), spread across eight hill districts of the state. The Project is run by a Project Management Unit, which is rooted in the State Forest Department.
UFRMP is primarily focussing on improving livelihood development and income generation of marginalized farmers, particularly those dwelling in forest fringe areas. The underpinning argument is that economic empowerment of these forest fringe communities will bring down their dependence on forests, leading to sustainability in management of forest resources.
The Project is providing an all-encompassing and integral support to 1500 Self Help Groups (SHGs) involving about 15000 women presently. These 1500 SHGs aggregate to 18 cluster level federations with a State-level federation at the apex, registered under Uttarakhand Self-reliant Cooperative Act, 2003. The support to these community based institutions is primarily in the form of institutional building including collection, value addition, and marketing of their farm produce.
In the words of Frank Smythe, an English mountaineer, author photographer and Botanist, who has equally traversed Alps as well as Himalayas, “There is something about the Himalayas, not possessed by the Alps, something unseen and unknown, a charm that pervades every hour spent among them, a mystery intriguing, a man loses his grasp of ordinary things, perceiving himself as immortal, an entity capable of outdistancing all changes, all decay, all life, all death.
Through HavePure, we bring at your doorstep the immortality, chastity and mysterious charm of Himalayas as portrayed by Frank Smythe. Infuse, invigorate and saturate your soul with the sublimity of this unparalleled mountain range through our products.
All the produce, marketed by HavePure, is grown naturally with traditional farm practices in the pristine Himalayan landscapes, interspersed with bountiful snow fed rivers. The farm produce grown in the project villages by our women SHG members, imbibes the purity of these unsullied waters, thus making our products not only a source of priceless minerals and nutrients in the pristine form but also impart a unique taste to satiate the taste buds of best of food connoisseurs.
HavePure, innately Himalayan, epitomizes purity, taste and economic empowerment of women. Don’t miss out.
We are presently focussing on the following clusters:
|Sl. No.||Federation||Key value chains|
|1||Jagnath JICA Self-reliant Cooperative, Almora||Millets, pulses, spices and vegetables|
|2||Sarmool JICA Self-reliant Cooperative, Kapkot, Bageshwar||Millets, spices & condiments and NTFP|
|3||Baba Bagnath Self-Reliant Cooperative, Bageshwar||Millets, dairy and spices|
|4||Dhaulinag JICA Self-reliant Cooperative, Dharamgarh, Bageshwar||Millets, cereals, spices & condiments|
|5||Ranikhet JICA Self-reliant Cooperative, Ranikhet||Medicinal & aromatic plant produce, millets, pulses, vegetables and spices|
|6||Nanda Devi Gairsain JICA Self-reliant Cooperative, Gairsain, Chamoli||Mustard, millets, spices and dairy|
|7||Naini Hill (JICA) Self-reliant Cooperative, Nainidanda, Ramnagar||NTFP, spices and fruit processing|
|8||Kali KumaunChyuraSahadUtpadak Self-reliant Cooperative, Pithoragarh||Millets, pulses, spices and honey (Chyura honey)|
|9||Malan Ekta (JICA) Self-reliant Cooperative, Duggada, Lansdowne, Pauri Garhwal||Pulses, spices, millets and medicinal & aromaticplant produce|
|10||Kanav Ghati (JICA) Self-reliant Cooperative, Utricha, Bharat Nagar, Lansdowne||Millets, spices, pulses, vegetable, fruit processing and medicinal & aromaticplant produce|
|11||Tarakund (JICA) Self-reliant Cooperative, Pauri Garhwal||Millets, spices & condiments and fruits processing|
|12||Champawat (JICA) Self-reliant Cooperative, Champawat||Millets, pulses, fruits, walnut and vegetables|
|13||Naina Devi JICA Self-reliant Cooperative, Mukateshwar-Nainital||Millets, spices, vegetables and honey production|
|14||Ma Barahi (JICA) Self-reliant Cooperative, Okhalkanda, Nainital||Millets, pulses, vegetable, dairy, walnuts|
|15||Henwalkunj (JICA) Self-reliant Cooperative, Narendranagar||Dairy, millets, pulses and vegetable|
|16||DevKunj (JICA) Self-reliant Cooperative, Devprayag, Tehri Garhwal||Millets and pulses|
|17||Mussoorie JICA Self-reliant Cooperative, Kumalda, Tehri Garhwal||Faran, spices and vegetable|
|18||Trisuli JICA Self-reliant Cooperative, Deval, Chamoli||Millets, pulses, milk & milk products|